Privacy Policy

Information we collect

How much we hold depends on how you use the site:

• Reading only — no registration is needed to read the news. As on any website, the server automatically records operational logs (IP address, browser type, pages visited, timestamps) for security and operation.
• Enquiry forms, the solar calculator and comments — if you completed a contact form, left your details in the calculator or posted a comment, we store what you supplied: name, phone, email address and the message, along with the context the enquiry came from.
• An account in the professional service — signing up requires a name, email address, phone number and password, and thereafter the business details you enter (business name, logo, contact details).
• What you enter into the service — roof addresses and imagery, designs, quotes, documents, prices, and the details of your own clients that you manage in the system.
• Payment records — charge records, invoices, credit balance and usage history. Credit-card details are supplied directly to the payment provider and are never stored by us.

How the information is stored

Data is held in a database and file storage on secured cloud servers, behind a firewall and over encrypted transport (HTTPS). Each account is logically isolated from the others: your designs, clients and prices are reachable only by your account. Passwords are stored as one-way hashes and are not accessible to us, including to our own team. Staff access to data is limited to administrative permissions and to support and reliability needs, with particular care over client details uploaded by service users.

How we use the information

• Running the site and the service, verifying sign-in and saving your work.
• Taking payment, issuing invoices and managing the subscription or credit balance.
• Answering enquiries, providing professional support, and sending operational email (a payment confirmation or a billing reminder, for example).
• Processing the AI requests you initiate — roof detection, image enhancement, rendering a visualisation, or analysing a document.
• Understanding aggregate readership and improving the content and tools.

We do not sell personal data, we do not trade in it, and we do not use the client details you upload to the service for our own purposes — they are yours, and we process them for you and on your instruction only.

Third-party services

To run the site and the service we rely on external providers, each receiving only what its role requires: cloud infrastructure and storage (Amazon Web Services) and a content-delivery network (Cloudflare); a payment, invoicing and card-clearing provider (Green Invoice); a transactional email service (Resend); image and text model providers (including Google, OpenAI, Replicate and fal), to which the image or text needed for the action you requested is sent; mapping and aerial-imagery providers (including GovMap, Esri/ArcGIS, Mapbox and Google Maps); stock-image providers (Pexels, Unsplash); and search engines (Google, Bing, Yandex) that index the public content. Some providers are hosted outside Israel, so sending data to them is a transfer abroad for the purpose of delivering the service. Outbound links to other sites are governed by their own policies.

Cookies, sign-in and preferences

In the public area we use your browser's local storage (localStorage) to remember your language and accessibility preferences. A user who signs in to the service receives a session cookie needed to keep them signed in — without it the service cannot be used. If you accepted push notifications, a device identifier is stored in order to send them, and you can revoke this at any time from your browser settings. We may use analytics that does not identify you personally.

The Simplex capture browser add-on

Users of the professional service can install the "Solar Studio — Simplex capture" add-on in Chrome, Edge or Firefox. It acts only when you ask to build a 3D model from your own Simplex account: it opens Simplex in a background tab with the sign-in already in your browser, takes the planned views of the house and sends those pictures to the service to build the model. It does not read or store your password, runs only on the service's own pages and on Simplex, does not track your browsing and does not pass any data to third parties. The pictures are kept in your account like any other information you enter into the service.

How long we keep it

Account details and their contents are kept for as long as the account exists. Enquiries and leads are kept for as long as they are needed for handling and record-keeping. Billing documents and invoices are kept for the period the law requires accounting records to be retained, including after an account is closed. Server logs are kept briefly, for security. When an account is deleted its contents are deleted within a reasonable time, other than what we are required by law to retain.

Your rights

Under the Israeli Protection of Privacy Law and, where applicable, the EU GDPR, you may request access to the personal data we hold about you, ask for it to be corrected or deleted, or opt out of mailings, by emailing [email protected]. We will respond within a reasonable time. If you are a client of one of our service users and your details were entered into the system by them, a request about that data should go to them as its owner, and we will help them handle it.

Security

We apply accepted safeguards — encrypted transport, access control, backups and separation between accounts — to protect the data. That said, no system is completely immune and we cannot promise absolute security. If we become aware of a security incident that could affect your data, we will act on it and notify those concerned as the law requires.

Age

The news content is open to everyone, but we do not knowingly collect data about children under 16. Opening an account and purchasing in the professional service are permitted from age 18, as set out in the Terms of Service.

Changes to this policy

We may update this policy from time to time; the latest version is always on this page, and registered users will be notified of a material change.